The session begins with Trevor Shah, the Corporate Responsibility Manager at L’Oréal, giving a brief introduction about his background and work. Next, he gives us an insight into the sustainability and social program – L’Oréal for the future, which focuses on 4 key areas: Climate, Water, Biodiversity & Resources. Then he dives into the definition of a Brand Cause, and how it differs from Brand Purpose. He goes on with the description of the process that various L’Oréal brands follow to decide what cause or issue they want to towards. Then we get an elaborate explanation about L’Oréal’s recent International Women’s Day campaign called #StandUp, a program that provides trainings for both women and men to combat street sexual harassment they witness. The last part of the presentation shows how various brands across product lines have partnered with various NGOs and non-profits across the world to work on issues and causes that make sense for the brand. These issues vary from country to country. The floor was then opened to the students of the Chair to ask questions, and Trevor answered them, giving more insights on how the company tracks progress of all its initiatives, what KPIs they use for the same, and potential collaborations.
Chair Seminar: Sylviane BALUSTRE Executive Vice President, CSR: 4th March February 2021
On March 4th, we were honored to have our old friend Sylviane BALUSTRE-d'ERNEVILLE (L'Oréal Fund for Women Director, L’Oréal Foundation AVP Inclusive Beauty program, Executive Coach (ICF and Activision ACTP certification), French Foreign Trade Advisor (CCEF), Administrator) as a speaker. She began with an introduction of herself and her inspiring career path, especially her experiences as a human resource director in Kenya and her story with a team previously working for Yves-Saint-Laurent. Then she answered questions from chair students about the integration with the YSL team, criteria of Fund for Women organization of, and how to ensure inclusivity while using beauty to empower women. In to end, she introduced one of the pillars of the L’Oréal foundation: Women in Sciences.
Chair Seminar: Alexandra PALT Executive Vice President, CSR: 11th February 2021