Chair Trip

During the second part of our visit at L’Oréal Italy, we explored the world of Prada Beauty through an inspiring session led by Daniele Maspoli, Marketing & Consumer Engagement Manager at L’Oréal Luxe. He introduced us to Prada’s unique identity, blending sophistication, avant-garde vision, and a touch of eccentricity, while highlighting its ambition to strengthen desirability and reconnect with Gen Z through emotional activations and strong ambassadors like Emma Watson and Tom Holland. 

We then had the privilege to exchange with Guillaume Perrin, CPD Italy General Manager, who shared valuable insights from his 20-year career at L’Oréal across multiple brands. His perspectives on brand development, market activation, and how engagement can translate into sales helped us better understand the industry and were very useful for our own projects.

The afternoon continued with lunch alongside HR teams, managers, and Guillaume Perrin, before a final research session where each group presented key insights and next steps for our projects.

The Leadership & Diversity chair was warmly welcomed by Stefano Delloca, Talent Acquisition Specialist at L'Oréal Milan this week. The visit started with an overview of the company's operations in Italy and early career opportunities. We learned about the office's new building, launched in 2025, to foster a more people-oriented environment, as well as an introduction to specialized teams that operate there such as Valentino and Miu Miu. We also discovered the L'Oréal Italy Seedz Program that focuses on management trainee rotation across different brands. 

The morning continued with a presentation by David Giolli, Product Manager, Mixa team, L'Oréal, who focused on the brand's approach to local market relevancy in Italy. Mixa was strategically repositioned in Italy as a mass medical brand to maximize accessibility and affordability. David discussed the brand's rapid growth from its launch in body care in 2025 to the introduction of the balm in 2026, and how Mixa reached the #3 brand choice in Italy within one year. We learned more about their strategy, including their collaboration with the 2026 Winter Olympics, where athletes acted as ambassadors to drive their content strategy.