DE&I strategies for brand expansion of NYX Professional Makeup  

Each year, the Leadership and Diversity Chair recruits the best minds in business from diverse academic backgrounds, nationalities, and ethnicities to work with L'Oréal to tackle several challenging problems through intercultural collaboration and empirical action. This year, the students are working with NYX Professional Make-up on their DE&I strategy. They are working on the following projects-

The students will formulate their suggestions based on deep quantitative and qualitative research and critical thinking. The students have Chair seminars every Saturday wherein they brainstorm ideas and conduct research to develop practical action items, ready for consideration and implementation. They also get critical feedback from NYX during monthly feedback sessions which they incorporate into their projects to refine and fine-tune their strategies.

The students will present their projects to NYX and L'Oréal, on 6th June 2023.